The LaunchPoint
Difference
Our Mission And Approach
Mission
Our mission is to educate and empower our clients, guiding them through every stage of the business lifecycle - from growth strategies and valuation to exit planning.
Approach
We follow a systematic process to ensure each client receives a thorough and comprehensive analysis. By starting with a valuation analysis we can then determine next steps to ensure we meet our clients goals.
Message From The Founder
We exist to help business owners prepare their business for a successful sale. Most owners have legal, financial, and operational advisors—but few have someone guiding them through one of the most important transitions of their life: exiting their business.
I founded this company in 2025 in Oklahoma to change that. Oklahoma is home—rich in values, work ethic, and growing opportunity. After years in aerospace, defense, and financial industries, I saw firsthand how critical it is to have systems, planning, and the right people in place before a major transition. That’s what we bring to our clients.
This work matters because when businesses succeed in transitioning, communities thrive. Jobs are preserved. Legacies continue.
Our role is to educate, advise, and support owners so they can sell with clarity and confidence—not chaos and regret.
We stand out because of our integrity, professionalism, and commitment to people. Our faith drives us. Our clients trust us. And our team is built on character, communication, and service.
Whether you're selling to retire, pivot, or grow in a new direction—our mission is simple: help you exit well.
Analysis & Research
Our analysis and research services deliver data-driven insights to optimize your strategies and results.
Plan & Execution
Our plan and execution services ensure your strategies are flawlessly implemented for maximum impact.
Grow & Scale
Grow and scale your business with tailored strategies designed to expand your reach and impact.
Brian Johnson, Founding Principal and Chief Value Officer, specializes in helping business owners prepare for successful exits through strategic planning and operational excellence.
Brian brings over 20 years of leadership experience across aerospace, defense contracting, finance and non-profits. At The Boeing Company, he led teams supporting aircraft modernization programs for the US Air Force, Navy, NATO and international customers, managing multi-million-dollar projects. He also served in leadership roles at Objectstream during rapid expansion in the Oklahoma City metro market.
His strategic approach is grounded in a systems-focused mindset developed through his experience in systems engineering with Boeing and reinforced by his MBA education. Brian believes sustainable business success requires alignment between people, processes, and systems.
A people-first leader driven by integrity and faith, Brian emphasizes building trust throughout the exit planning process. His process-driven methodology transforms businesses into assets that can thrive beyond their founders.
Born and raised in Oklahoma, Brian enjoys serving his community through volunteer work with SCORE and Savannah Station Therapeutic Riding Program, as well as service in his local church. He and his wife Michelle have four children and enjoy exploring the outdoors.
Brian Johnson
Founding Principal and Chief Value Officer
Curious To Learn More?
Schedule a free no obligation call to see how we can help!
Empowering business transitions with the heart of a teacher—where education meets integrity for your next successful chapter.
Contact
405-546-2159
